The Digital Networking Professional Certificate is a set of credentials that are designed to make digital networking education available and assess which professionals (at all skill levels) possess the skills, knowledge, and/or capabilities to leverage their digital networking in support of their chosen profession, career, or business. This certification is a product of the Open Learning initiative supported by Microsoft. In order to earn your DNetP certification, you need to have at least a bachelor’s degree in computer science or an equivalent field. The certificate is also useful for professionals already working in the industry who wish to earn higher qualifications in the field of digital networking.
DNetP is the global standard benchmark for digital networking courses and has been adopted worldwide by industry participants, educational institutions, government agencies, and corporations. The program helps students acquire technical skills, including configuration management, design and installation of data network equipment, troubleshooting and recovery of electronic equipment, networking basics, and security basics. The course covers different areas related to digital networks, such as control systems, protocols, routing, IP addressing, digital certificates, and information security. The curriculum helps students to implement complex protocols used in digital networks, assess network security issues, and work on designing and managing a data network.
The Pandemic Intelligence Center (Pandem), a partnership of the Department of Homeland Security and the National Cyber Security Agency, is another tool that helps students prepare for a career in digital networking. Students can register with the Pandemic Intelligence Center through a student loan or credit card, visit the center’s website, or call the hotline provided on the site. This toll-free number provides assistance with registering for a student ID card, application for a student loan, or assistance with activating an existing student ID card. On the other end of the spectrum, organizations involved in pandemic preparedness can use the e-book Pandemic Preparation Guide (PPG Guide) to communicate specific information about swine flu, SARS, HIV, influenza, and other viruses. The e-book contains detailed information about key issues, such as creating a pandemic plan, what types of materials to buy and where to get them, preparing a workplace emergency plan, creating a pandemic safety plan, and more.
The Department of Education’s Office of Technology Policy also has several tools that help participants prepare for digital networking events. The office runs national workshops on electronic security, which include a virtual hackerspace, a national convention on digital networking, and an online course. Additionally, there are several digital networking seminars that the department hosts throughout the year. The program offers a four-day seminar on digital networking that is facilitated by Joseph Kovacich, associate professor at the New York Institute of Technology. The seminar features panels of experts who include executives from industry leaders such as John Grace, Kevin Costner, Shervin Pishek, and Edward Norton. The event further explores how electronic security affects the workplace.
Another department with a digital networking component is the Public Administration and Legal Affairs Department at the U.S. Environmental Protection Agency. The office sponsors several conferences and workshops and holds a summit in Washington, D.C. each year. According to its official website, the EPA believes “that the social and technological aspects of engineering and science can prevent or protect the public welfare.” The agency holds annual training workshops and seminars that discuss ethical issues associated with digital networking, building relationships within the agency, using technology to improve business effectiveness, managing risk, and more. According to its official blog, the agency plans to expand its digital networking strategies to include “strategy planning, inclusive trials, collaborations with stakeholder groups, and more.”
A final project focusing on building relationships through digital networking is part of the U.S. Government’s initiative called Building Effective Customer Relationships (BERRC). The goal of this effort is to measure digital networking results against goals set forth in the last Federal Communication Commission Act. In addition to evaluating digital networking results against specific goals, the project also examines whether or not the strategies to build long-term customer relations. For example, the FCC project will measure how effectively staff handles queries about federal internet policy, how well departments execute internal policies, how departments communicate with customers, how departments market to consumers, and how well departments coordinate with one another. If successful, the act will allow for greater agency accountability and a better understanding of agency roles and responsibilities.
There are a few key examples of these strategies that agencies have been successful with. One popular strategy is leveraging social media to promote discussions within the agencies. This involves creative ways to use video, audio, podcasting, blogs, tweets, Facebook Live, Digg, StumbleUpon, and other social media outlets to engage with agency staff and clients. Another successful strategy is digital networking events. These can include a meeting of the board or a digital networking workshop for a particular department, an industry discussion, or a training session.
Digital networking is a complex process. However, digital networking pr pros can use it to their advantage to build stronger and more profitable social media relationships. As agencies evaluate and adapt their strategies in light of the new demands of this new medium, they should continue to evaluate their own strategies to see how well they are meeting the demands of the digital networking environment. By following these tips, agencies can make digital networking a productive tool to increase agency and client outreach, generate higher revenues, increase client retention, develop more efficient communications with clients, build stronger and more profitable departments, and more importantly, maximize agency and client profits.